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#130: Ryan Deiss—The Digital Marketing Strategy Your Business Needs—Part 1 (REPLAY)

The StoryBrand Podcast

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How to Scale Up a Facebook Idea and a Pie Company

If you're going to start selling your product online, it's important to get crystal clear on who is interested. Zuckerberg first launched Facebook with Harvard students at the center of his concentric circle and then went out to other Ivy League colleges before eventually being open to everyone. So getting clear on your who and starting with the smallest, most aware market is step number one.

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