5th Episode of Music Ally TV, Innovative Merchandising In The COVID-19 Era
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This episode: Tersha Willis, Co-founder/CEO of Terrible Merch, the innovative artist-focused merchandise company, joins us to discuss how merch can be used to create close connections with fans as well as a reliable and valuable income stream. Finding new forms of income and building close bonds with fans have always been important tasks for artists, but are all particularly vital during the current crisis and beyond. So how can you or your artist make better merch that fans are desperate to buy? And how can that form a bigger part of an artist’s income in the new industry?
Featuring: Tersha Willis - Co-Founder & CEO @ Terrible Merch: https://terriblemerch.com Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Lord Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally
Our report on Superfans can be found here: https://www.bpi.co.uk/news-analysis/insight-session-report-launch-serving-the-superfans/
Tersha @ Terrible: https://terriblemerch.com/contact
Fanaply digital collectibles: https://musically.com/2020/05/05/music-ally-startup-files-fanaplys-limited-edition-digital-collectibles/
You can find more information and how to apply for the Creative Entrepreneur Programme here: https://musically.com/creative-entrepreneur/
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