YouTube: From Entertainment to Education

Recorded live at the 2025 ASU+GSV Summit in San Diego, this session featured Brian Johnsrud, Director of Education Thought Leadership and Advocacy at Adobe; Katie Kurtz, Managing Director, Global Head of Youth & Learning at YouTube; and Raman Malik, VP of Product & Growth at Perplexity; and moderated by Jennifer Lee, Partner at GSV Ventures.

The session examined how AI is blurring the boundaries between technology platforms and educational ecosystems. Leaders from YouTube, Perplexity, and Adobe explored how learning is increasingly embedded into everyday digital experiences—from viral TikTok trends to personalized YouTube tutorials. The discussion asked whether today’s largest AI companies are becoming the next great learning providers and how AI-powered tools are disrupting traditional models of education delivery. Panelists highlighted the rise of human-AI creative collaboration, skill-building in the flow of work, and the growing importance of curiosity as a driving force in AI-era learning.