The founder of banan company adopted m p s sas beause it helps him put that philosophy in place. He he reports n p s measured carefully every year, an investor day, versus his competitors measured the same way. That's the kind of data i would watt say. So, so that's the trend. Second of all, as you're you mentioned you've used this historically as a great way to invest soso two questions around the investors and at and take aways for people who are watching te liseing to day. One is, how can they best embrace m p s and use it as part of perhaps their own investing strategy? But also that fred,

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