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Co-founder titles aren't a formality, they're a morality

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Navigating the DTC Landscape: Lessons from Casper and Other Brands

This chapter explores Casper's struggles with its retail investments and public offering timing amidst the pandemic. It compares the company's difficulties to the successes of competitors like Allbirds and Warby Parker, examining the saturated mattress market and future prospects for DTC startups.

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