Uncensored CMO cover image

The behavioural hacks that create $Billion brands - Richard Shotton

Uncensored CMO

00:00

The Pratfall Effect: How Flaws Increase Likeability

John introduces the pratfall effect; Richard recounts Aronson's quiz study and explains when admitting flaws helps or harms likability.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app