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438 | Dollars and Sense | Clint Murphy & Ginger

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CHAPTER

The Importance of Anchoring

Anchoring shows the importance of early decisions about pricing that they establish a value in our heads and affect our own calculations going forward. An anchor price can be any figure, no matter how random, so long as we associate it with the decision,. That decision gains power and influences our future decisions moving forward. So this is something that I think it's easy to apply to our lives as well.

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