Lessons from 11 Years of Building an Agency — and What Happened After
Ecommerce Playbook: Numbers, Struggles & Growth
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Financial Insights on E-commerce Valuation and Influencer Marketing Strategies
This chapter explores the financial differences between e-commerce brands and agencies, specifically focusing on valuation multiples related to EBITDA and cash flow. It suggests that prioritizing genuine influencer communities can enhance brand strategies while addressing the challenges posed by negative free cash flow during acquisitions.
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