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Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business
Earn Your Happy
The Importance of Scarcity
People don't want to lose valuable opportunities and you can tell them about things that they will miss. So one of the things we can do is honestly tell people not just what they will gain by moving in our direction. I'm always saying honestly, always what things are truly there. If you can honestly say, it describes something that's unique or uncommon or rare about what you have to offer sometimes it's a combination of suite of features that nobody else can offer.
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