12min chapter

Good Bad Billionaire cover image

Encore - Taylor Swift: Swiftonomics

Good Bad Billionaire

CHAPTER

Swiftonomics: The Billion-Dollar Tour

This chapter explores the record-breaking success of Taylor Swift's stadium tour, highlighting its impact on local economies and her rise to billionaire status through music alone. It contrasts traditional music business models with contemporary practices, emphasizing Swift's engagement with fans and her strategic use of social media. Additionally, the chapter addresses the environmental implications of her touring lifestyle and the public perception of celebrity carbon footprints.

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