The Value of Specialization vs. Scalability

It's good being at the top, no matter what you're winning at. But learning to dodge around what's expected and create marketing and pitches that can turbocharge your success requires you to stray away from what's obvious.

Today, I am going to teach you how to break open industries and carve yourself a spot at the top.

TIMESTAMPS:

[00:00:00] - Introduction to the discussion

[00:00:33] - Be an exception in the market

[00:04:49] - Pursuit of strategies and passion over cash

[00:06:36] - TikTok

[00:08:13] - Making your audience smarter consumers

[00:11:47] - Explaining affiliate marketing and product launches