How to Avoid the Trough of Suffering

The conventional wisdom is to just split the equity down the middle 50 50 every time, no questions asked. The trough of sorrow is a phenomenon where after you launch, you end up with this long, sustained period of very little growth and very few users coming to your product are apt that you built. And i'm curious what you did at ensta painting to deal with that period, and what your advice is for other people. But i want to move on to to talk about usare growth and marketing.