Strategic Partnership or Strategic Partnership?

During your six years in the jewelry business You never once heard the words partnership or strategic on the other hand you heard the phrase I can get the same design for 50% cheaper over and over. What I was trying to get at there is that basically so much in tech today is BS this kind of Partnership this all thatI mean in jewelry You either sell the guy a diamond or you don't there's no strategic partnership. it's a bit of a street fight.