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Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity

New Home Insights Podcast

CHAPTER

Sales and Marketing: Separate but Essential

The speakers discuss the major differences between sales and marketing and emphasize the importance of having separate skillsets for each. They explain the roles of marketing in generating interest and leads, and sales in hooking and closing customers. The chapter explores the relationship between sales, marketing, and the quality of the product being sold.

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