Urgency & Trust Marketing -- Jack Born // Deadline Funnels
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Evaluate the Impact of Urgency
When you have a product that's worth selling, sometimes you do need to nudge someone or give them an incentive. To me, urgency in this idea of deadlines is really a question of prioritization as opposed to do I want or do I need this product? So as you start thinking about urgency, how do you evaluate what the impact is of having a deadline and helping people?
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