Optimizing the Conversion Rate Is Just a Part of the Business

"It's so tempting as indies and as nerds really. No we just want to focus on features and the product and making users happy," he says. "I used to actually look down upon this kind of work now i recognize this is actually very valuable work i just don't want to do it." He has been struggling with optimizing his app for years, but recently started getting into things like Search ad buying which he hates. 'The number of people who get past the screen by ten or twenty percent could be a pretty significant long term gain for me'