As gaming becomes bigger and more influential, could there be some political significance of this growth as well? I'm thinking like what K-pop meant for South Korea and what Hollywood meant for America. To the extent that games do become a source of sort of cultural soft power it's going to be a much more divided and even competition than the cinema business has been. If you look at the highest grossing mobile phone games those top 20 came from nine different countries and the biggest contributor was China. It's a very popular game called Genshin Impact which is a Chinese made game. And there was a controversy recently where some users found that that game had installed. anti piracy software on their PC