How I Built This with Guy Raz cover image

Wayfair: Niraj Shah & Steve Conine

How I Built This with Guy Raz

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From Online Retailing to TV Mounts - Evolution of a Business

The chapter explores the journey of entrepreneurs navigating customer service challenges, pivoting to sell TV mounts, and venturing into outdoor furniture with Teakwicker and More. It reveals the founders' strategic approach to online retailing, their company naming process, and the pivotal role of niche categories in their success. The discussion delves into the decentralized model of websites, partnership dynamics, involvement of venture capitalists, transition to Wayfair, and reflections on the interplay of skill and luck in their trajectory.

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