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When not to use a North Star - Maahir Shah on The Product Experience

The Product Experience

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How Do You Know if You've Done the Right Job?

How do we know that we haven't passed up a much bigger opportunity? There's so many different types of hardware and software, you can compare yourselves to. They might not be like adjacent spaces but they may be dedifferentiated from each other. The first one is comparables - if you're working on an apetite which helps you find the right tack for your business. If its signs of success, we need, we may need to leke shift byik, an inch or two here or there. And if it's clear failure, we really need to go back to the drawing board.

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