The Negatives of Advanced Measurement in Marketing

DG: There's been a lot of good with advanced measurement within marketing, but there's also been negatives. Now revenue is completely associated with the man gen. And so he began attaching revenue to only demand jet just because that's who he was interfacing with in terms of these item numbers. DG: We report car CEO on a monthly basis around marketing by fine generation. So it gives our CEO and our executive team a better understanding that marketing does not just from demandgeneration.