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RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
B2B Revenue Vitals
B2B Marketing Automation - Why Do M Kills Exist?
Marketing automation vendors in the late 2000s charged by how many contacts you had in your CRM. The shift that's happened over the past 10 years is fundamentally different B2B demand gets created over the internet. It doesn't matter what department you fall into it matters in how you do the activities and the activities are marketing not sales non-conversion based non-direct response.
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