Chief's Appeal Is Its Exclusion

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Part of chief's appeal is its exclusivity. Anybody can join in the us, but we still have people that are on weight lists that are in international cities. Even though your activities were mostly virtual, you still thought of yourselve as being location based. We wanted to make sure that there was really strong network effects in local geographic regions.

Amid pandemic disruption, Chief turned a small, NYC-based club for women executives into a national phenomenon with more than 12,000 members. Co-founder and CEO Carolyn Childers joins Rapid Response to share how she and co-founder Lindsay Kaplan managed the unlikely transformation, which recently yielded a $100 million Series B funding round. She reveals how the company leveraged existing tech and their own innovations to build connections, identifying not just a gap in the marketplace but a need for a whole new set of tools to support business leaders.

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