356 - Understanding the Customer Journey with Kenda Macdonald
Membership Geeks Podcast with Mike Morrison
00:00
How to Structure Your Content Into a Product
If someone's sumned in the first stage of the buying journey, that's when they're consuming free content. The next stage is when they come on your emill ist, and then you've got a get tem ready to buy. And because their behaviour will dictate where they are and in their journey, and therefore what the next step is that you can offer them. So it sounds super complex, but it's not that complicated when you break it down. But most people do just give the same stuff to everyone. That's or, like, again, that funnel think aloase. Now, lad, topa short tem it's top ar short teme.
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