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30: The Millionaires’ Magician, Steve Cohen, Reveals His Secrets…to Success

Trading Secrets

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The Importance of Psychology in Magic

There's so much psychology in magic. It's really the foundation of why magic tricks work. So for instance, if I say to you that my pocket is empty, you're not going to believe me. But if I reach into my pocket and take out a bunch of things that are inside there, then I don't even have to say anything. And you just assume that the pocket is empty. That's reverse psychology.

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