How to Be a Successful Content Director

My official title with flindestries and SPI is content director, which means I am in charge of overseeing all of the content initiatives for SPI. That does include the blog and the podcast and the sort of ongoing content program that we have already talked about for the brand. And then of course, special content projects, which include books and courses primarily,. We often do we will also do longer PDF downloads and lead magnets.