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Having a Strong Relationship With Sales Force
The company has been in business for over three years. It was acquired by a private equity firm earlier this year. The deal is expected to be worth more than $1 billion, according to reports. David Cevallos: "It certainly can be kind of emotional and even a bitter sweet process"
Ben and David return to make their first foray into enterprise software, covering Salesforce’s $2.5B acquisition of ExactTarget in 2013 with the help of special guest and ExactTarget cofounder & CEO, Scott Dorsey. Technical note: due to an issue we didn’t catch during recording, audio quality is significantly lower than usual for this episode (especially David’s voice). We apologize but hope you’ll give it a chance anyway— Scott offers great wisdom & insights, and the ExactTarget success story is a inspiring one underdog entrepreneurs, especially (but not limited to!) anyone located in the Midwest or elsewhere outside of traditional "Silicon Valley-style” tech hubs.
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