With the increasing competition in the B2B space, it is crucial to understand how to generate high-quality leads that can convert into customers. B2B lead generation requires a strategic approach that combines data analysis, targeting, and personalized outreach. By leveraging the latest tools and techniques, you can optimize your B2B lead generation efforts and achieve greater success in your sales and marketing campaigns. Today's guest is Philip Smith, President at PJP Marketing. Inc Magazine ranked his company #4,957 on the 2022 Inc 5000 list. PJP Marketing is a performance-based marketing company helping businesses across industries grow their top line revenue through online marketing strategies. In this podcast, Philip talks about B2B lead generation in today's world. He also talks about mini-channels of marketing. Tune in to learn more about B2B lead generation and how to stay ahead of the curve in this rapidly evolving landscape.
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