This chapter explores how storytelling can be a valuable tool for creating products and services that align with people's needs, and emphasizes the importance of honest and genuine communication in articulating value.
What's it like to hang out with Brad Pitt, Christian Bale, Ryan Gosling, and Steve Carell for two months? Adam Davidson, who writes for the New York Times Sunday Magazine, was the technical advisor to the upcoming movie, The Big Short. Besides rubbing shoulders with celebrities, he noticed what he calls the Hollywood model where highly talented workers come together temporarily in project-based employment. Davidson discusses the costs and benefits of this approach and its potential emergence as a more common phenomenon throughout the economy.