Lapadka: Can a story literally move us, that is, get us to move and be healthy? To day, we'll learn the answer to this question and many other best practices for what makes a good story. We are joined by paula moya, professor of english at stamford University. For two years, she has been part of a research project that investigates using narrative to encourage individuals to increase their activity levels in order to improve health span.
“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.
In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.
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