Do You Outsource Your SEO?

In order to be truly successful for content marketing outside of SEO, I truly believe that you need to do it in house. A lot of people want to check the box and say that they're doing it but there's a difference between doing something and then doing something that's effective. And so those are some tips you could literally just take the exact reverse of that and do those things and you would be successful. But if you look at the majority of stuff, 99%, I don't think is going to work. It takes a very special person. Not a lot of people are good at that.