A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko
The Art of Online Business
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Dead Lines and Scarcity Are Good Tools
Dead lines and scarcity are good tools. But there can be positive tools too, that i don't have to be negative. I really learnt my lesson from johncr who's a great friend of mine and a genius copywrighter. Coupons are like the secret weapon of the world. Mat give people a cop they go mental. It still works a month later. If you're not using any soft ware or anything tricky, it doesn't work at all. You should always use your best judgement when trying to sell something. There is no such thing as 'the one dollar trial' in Australia. And if someone gets my free book, or they buy an information product from me, they
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