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3min chapter
Rethinking your Market with Everette Taylor (CMO of Artsy)
Marketing Against The Grain
The Importance of Brand Ambassadorship in the Art Industry
"Most categories are much bigger than you think they are once you fully understand the market," says RT's CMO. "The low hanging fruit is really all of these people that want to buy art." The company has a very warm and inviting brand now in the art world, he adds.
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