The Power of Stories in the Oil and Gas Industry

I'm struck by something about that because to me there's a link between that and the other story you told a moment ago about isolating a particular part of a pipe. You don't just look at that case, you look at all the other cases around it and collectively you try to get sort of like almost an orthogonal vantage point on what's happening. Do you think that that is a requirement? Like do you have to have larger scale lateral orthogonal data to really be able to put into practice what you're saying? I would say that you can have both. So telling stories are so powerful. For example, one of the most powerful stories told within the oil industry