What Is the Secret Sauce?

You can't be afraid to show up uniquely as you and say things that nobody else is saying, knowing that that's going to turn the apple card over for some people. And that's okay, because at some point, the deeper they get into this web that you're weaving with them, they're going to leave. So what do we do if we're going to send a newsletter? What does that look like? How do we do that effectively?

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