S2 E18: Talking bootstrapping a brand profitably from 0>1 with Cammy.
Ecom Gold
00:00
The Importance of Scaling Your Business in International Markets
Ecom has been doing like a throw ship, a wool strategy and see what sticks. We launched in America maybe in April last year; right off the roof, it worked really well. And from April to November, or maybe September, we were selling in the US. But our CPC went from $0.60 when we launched to like $1.70 in September,. essentially got to the point where it was like, not hugely profitable. I think we're a sub 10% margin, where maybe we run at 8%. Then you're just like, there's this massive headache for like 8% margin. Who's winning here? The customers are like waiting and returns are like really
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