What's the Role of an Assembler?

The role of an assembler is picking and choosing things to create something, whether that's a marketing campaign or could even be a product. What was most intriguing, fascinating I should say when writing these chapters is the artists we admire the most are talented, but not necessarily in the way we may think. So what's important with someone like Andy Warhol, Jeff Coons, Foul Williams, DJ Khaled, Alan Dukas, Gordon Ramsay is not so much their ability to cook or to read music or to create art. They can teach us how to create and market brands at scale. In particular, there is a section about what Picasso knew and every marketers need to learn