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Google Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo)

Ahrefs Podcast

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Navigating AI in Digital Marketing

This chapter explores the intricate relationship between AI and user engagement in digital marketing, focusing on how content strategies must evolve with AI advancements. It discusses the importance of keyword targeting, the significance of content relevance and freshness, and how changes in search behaviors require a shift towards hyper-specific content. The chapter emphasizes the need for continuous adaptation to AI's evolving capabilities and user intents to enhance search experiences and ensure effective engagement.

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