3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

The Hypnotic Selling Formula With Joe Vitale

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

How to Write Hypnotic Copy

I like to ask a question that cannot be answered with a yes or no. I don't want to lose their attention as soon as they start reading it By just answering it One of my favorite examples recently is what was Homer Simpson's mental name? And most people don't know and you know what? They suddenly want to know It does not matter to them to their well-being Or bottom line But suddenly they need to know, "What was Homer Simpsons's mental name?" This is why trivia is so popular Because it engages the mind which is a very hypnotic principle.

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