Revolutionizing Telehealth Engagement Through Freemium Models

What happens when a founder bets everything on simplicity—and wins?

🎧 Subscribe on Apple or Spotify to learn.

That’s the story of Dr. Thomas Kelly and his ambitious telehealth platform, Heidi—a product that faced failure before transforming into a global success.

In this episode of Wild Hearts, we delve into the remarkable journey of a founder who dared to strip everything back to focus on what mattered most. We cover:

🩺 The turning point: How Tom realised Heidi wasn’t delivering joy to clinicians and chose to pivot.

🛠️ Killing complexity: Why Heidi 2.0’s singular feature—transcribing consultations—became the key to success.

📈 Simplicity scales: The viral growth of Heidi 2.0 and how a $10M ARR business was born from focus.

💡 Lessons in failure: How Tom’s honest letter to investors unlocked clarity and trust.

🌟 The power of “useful”: Why simplicity and user focus beat grand visions every time.

From embracing failure to redefining success, this episode is essential listening for founders, creators, and anyone who’s ever faced a crossroads.