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5min chapter
Simplicity wins: the Telehealth pivot that redefined success for Heidi with Dr Thomas Kelly
Wild Hearts
Revolutionizing Telehealth Engagement Through Freemium Models
This chapter explores the strategic shift to a freemium pricing model for a telehealth product, detailing challenges with initial free trials and conversion rates. It highlights how offering a completely free option enhanced user engagement, while also discussing the significance of personalization and community building for retention and monetization.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode