#90 - How a Newsletter Generates $2m With Only 5,000 Subscribers
My First Million
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The Evolution of Online Diamond Buying and Alternative Choices
This chapter discusses the rise of Blue Nile, an online diamond retailer founded by a former McKinsey consultant, and its impressive sales growth post-acquisition by Bain Capital. It also explores the benefits of online engagement ring shopping, including selection and transparency, while addressing ethical concerns and trends in diamond sourcing.
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