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220. From Geek to Genius with Ron Johnson and Jeremy Utley (Part 1)

The Greg McKeown Podcast

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Foundations of Innovation at Apple

This chapter recounts a key individual's early experiences at Apple during Steve Jobs' tenure, detailing the transformative decisions that shaped the company's retail strategy in the early 2000s. It highlights the challenges Apple faced in a skeptical market and the unique dynamics of joining a culture that encouraged innovation and design. The narrative offers personal anecdotes and insights into the early stages of their journey at Apple, showcasing the profound influence of Jobs and the company's creative spirit.

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