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From Bootstrapped to Millions with STRETCHIT Founder

App Marketing by App Masters

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App Launch Strategy and Evolution

The chapter delves into the launch strategy of an app, covering the introduction of a paywall, the transition to an all-access model, and pricing structure. It also discusses the unique positioning of the app in the fitness space, collaboration on design and user experience improvements, maintaining user engagement through content updates, and strategies for user acquisition and platform growth.

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