Why Advertising Wear-Out Is A Myth -- Jon Evans // System1
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Exploring the Myth of Advertising Wear-Out and Frequency Capping
This chapter delves into the concept of advertising wear-out and frequency capping, explaining how a bad ad will wear out from day one while a good ad can improve over time. It explores the importance of staying top of mind and finding the right balance for frequency capping to avoid over-saturation of customers.
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