Beyond The Shelf cover image

REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)

Beyond The Shelf

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The Analyst's Journey: Insights and Impacts

This chapter delves into the critical role of analysts in market research, contrasting independent analysts with those from larger firms. It follows the journey of an analyst from CommScore, highlighting their evolution into this role through hands-on experience in data interpretation and promotion.

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