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23. Is the Placebo Effect for Real?

Freakonomics, M.D.

CHAPTER

What Does Placidos Mean?

Ted started down this line of research after decades of treating patients with various types of placebos. Patients in randomized control trials are desperate. They've already failed many kinds of therapies. And it goes beyond thinking that you can think yourself well, and it goes beyond blaming patients for not getting well. Ted also has had a circuitous path to researching placibos.

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