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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
eCommerce Evolution
How to Get 80% of the Way There for 20% of the Cost
Amazon was a big one for us. Having that visibility in real time to understand how much you're spending on Amazon and then how does that blend into your Shopify, which is really important. We want to give tools or we want to give like the media buyers and strategists augmentations where they can start to really either refine that product. And it's going to be almost like analogous to like chat GPT where it's more about creating the prompt than it is understanding all the things.
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