It's because it starts attacking their character. It all stems from Western civilization defining the question, who am I? And so then every day they wake up they're like, okay, well I'm going to just stick inside my circle of confidence and my circle of who I am. Right. Like if someone can be really confident and arrogant and everything that's totally fine, provided they don't feel like they're better than someone who isn't. Yeah. No, that makes sense. Although certain people have always just from the beginning of time got offended. They believe that don't affect them in the slightest in the quality of their own life.Yeah. Because they see it. So for