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New Research: How Marketers are Embracing AI

Social Media Marketing Talk Show

CHAPTER

The Rise of AI in Marketing: Embracing New Tools and Techniques

This chapter explores the growing integration of AI tools in marketing strategies, highlighting their rapid adoption among marketers for tasks like content creation. It emphasizes the benefits of AI in enhancing productivity and creativity, with a focus on the prominence of ChatGPT and the positive outcomes seen in the industry.

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