The Knowledge Project with Shane Parrish cover image

#67 Jim Collins: Keeping the Flywheel in Motion

The Knowledge Project with Shane Parrish

CHAPTER

Innovation Dynamics: Bullets vs. Cannonballs

This chapter explores the distinction between incremental and breakthrough innovation, illustrated through historical examples from Apple's journey. It emphasizes the importance of small experiments and the strategic significance of transitioning from early successes to larger, impactful innovations.

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