MM: Brand and Customer Role in Healthcare Marketing with Don Stanziano, Chief Marketing and Communications Officer at Geisinger
Outcomes Rocket
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Health and Wellness Marketing - How Much of Your Marketing Effort Is Dedicated to Healthcare?
Health and wellness marketing especially in the healthcare system like a Geisinger is one of the biggest challenges. End customer doesn't really want to think about their healthcare until they have to so then that lead gen really has to be more about because do I want to get on a knee replacement list no I don't know that I need That's really nuanced with how you tackle marketing, he says.
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